Internet, coupled with the proliferation of digital media,
makes marketing more essential than ever. In
this new business era, company profitability is largely influenced
by the Internet. Unlike never before, it is imperative for
businesses to differentiate and implement the means necessary
to achieve a market competitive advantage.
market success and bottom-line profitability is achieved
by 1) establishing and maintaining market leadership through
the offering of enhanced value and quality in contrast to
the competition's goods or services and 2) streamlining
business costs in such a manor that market leading quality
isn't compromised. In other words, business success can
be achieved by doing what your competitor does, but doing
it with greater quality and producing it more efficiently.